What Really Sells These Days: A Parallel Between Music and Fitness

It’s fascinating to see what becomes popular these days.

The same principle applies to fitness

In a recent interview, a reggaeton artist candidly admitted how simple it is to create his music, just a few piano keys and some trash-talking, and voilà, a hit is born. Meanwhile, professional musicians from other genres, who’ve spent years mastering composition and harmony, can’t understand how such music generates millions despite its lack of complexity.

To be clear, I don’t dislike reggaeton, and this isn’t a post bashing the genre. What struck me was the artist’s honesty about how easy it is to produce something so commercially successful. It made me think about a similar trends in the fitness industry. There’s a growing market for products that promise quick fixes, gadgets, pills, drinks, and supplements – all sold as the “best” solutions for your health.

As a business owner, I get it. If you have a great idea and spot an opportunity, go for it. I’m all for entrepreneurship. But like the reggaeton example, we’re often choosing the easy route, neglecting the things that require a bit more effort but offer real, lasting benefits.

Instead of relying on shortcuts, we should focus on what truly matters, consistent movement, learning foundational exercises like squats and deadlifts, improving posture, cooking nutritious meals, and being mindful of what we put into our bodies. Think about it: when feeding a newborn, you wouldn’t give them processed junk. You’d offer vegetables, nutrient-rich foods, and encourage them to move, play, and explore their world around them.

The same principle applies to fitness. Machines and gimmicky fancy equipment may look appealing, but nothing beats the effectiveness of a simple barbell or a well-executed compound exercise. These basic movements deliver so much more in terms of strength, mobility, and overall health.

Ultimately, whether it’s music or fitness, we need to ask ourselves: are we chasing quick, flashy results, or are we willing to invest in what truly makes us better? The choice is ours, and while the harder path may not be the most glamorous, it’s often the one that leads to real progress.

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